For this project, I was tasked with discovering a white space within a men’s and boy’s activewear brand, in order to grow the customer base and increase sales. Because this brand includes men’s and boy’s collections, I thought it would be a great idea to create father-son matching sets for those special bonding moments on the court. These looks are vehicles for any sports opportunity, and were inspired by retro sports silos from the 80s/90s.